Exposure to Alcohol Advertisements and Teenage Alcohol-Related Problems

Important research findings worthy of sharing:
“Younger adolescents appear to be susceptible to the persuasive messages contained in alcohol commercials broadcast on TV, which sometimes results in a positive affective reaction to the ads. Alcohol ad exposure and the affective reaction to those ads influence some youth to drink more and experience drinking-related problems later in adolescence.”

Source: http://pediatrics.aappublications.org/content/early/2013/01/23/peds.2012-1480.abstract

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